Monday, November 18, 2013

American Eagle Outfitters Contributes to the Aidmatrix Foundation for Typhoon Haiyan Recovery Efforts

Irving, Texas, Nov. 18, 2013 -- The Aidmatrix Foundation, a nonprofit organization, announced today its partnership with American Eagle Outfitters Inc. to help the response efforts for Typhoon Haiyan. American Eagle Outfitters has pledged $50,000 in direct financial support. The money donated will go towards the procurement of 100,000 meals, 200 aid packages of medical supplies, 12,500 cases of cleaning supplies, and 185 packages of building materials to support reconstruction. In addition, they are running an employee-giving campaign and generously matching their employees' contributions 2-to-1, as well as sharing their campaign with their social media followers to encourage additional giving

Scott McCallum, President and CEO of Aidmatrix, said, "This generous donation will go to support our work with international relief organizations to ensure aid is mobilized for the people of the Philippines. Aidmatrix greatly appreciates the incoming donations from our partner, American Eagle Outfitters, and their employees' contributions because we know that every dollar counts."

Aidmatrix has activated its disaster response network. The nonprofit foundation is leveraging its technologies to help its partners achieve their mission and to provide relief to victims of Typhoon Haiyan.

"The recovery efforts will be a massive undertaking and will take a global, united front. We are thankful to provide any measure of support we can to the people of the Philippines. Aidmatrix's work is vital to coordinating and mobilizing aid to the disaster victims of Typhoon Haiyan," said Marcie Eberhart, Director of the American Eagle Outfitters Foundation.

About American Eagle Outfitters, Inc.  
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands. The company operates more than 1,000 stores in North America, and ships to 81 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at approximately 57 international franchise stores in 12 countries. For more information, please visit

About The Aidmatrix Foundation, Inc. 
The Aidmatrix Foundation, Inc. ( or on Twitter: @aidmatrix) builds and operates powerful technology hubs that support diverse stakeholder groups in their efforts to work together to solve the world's most challenging humanitarian crises. Our solutions enhance participation, amplify contributions, and accelerate results for humanitarian relief. More than 52,000 leading corporate, nonprofit and government partners leverage our solutions to mobilize more than $1.5 billion in aid annually, worldwide. The donated goods, money and services impact the lives of more than 65 million people. Aidmatrix is a 501 (c) 3 nonprofit headquartered in Irving, Texas, USA, with offices in Wisconsin, Germany and India.

Julie Ross

Tim Wagner

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