Read the full booklet
This booklet has been put together for the Polio Summit 2012 organized by the Ministry of Health and Family Welfare, Government of India and Rotary International, to mark India’s
remarkable efforts and progress in polio eradication.
from Page 33 "Fundraising, advocacy and partnerships"
India Unite to End Polio Now campaign – Partnering with the private sector, the India Unite to End Polio Now’ (IUEPN) campaign launched by Aidmatrix Foundation and UNICEF garners support from companies under their corporate social responsibility budgets for contributions in kind to support polio awareness among the highest-risk populations. These partnerships have tapped innovative communication channels across the polioendemic and high-risk states,
such as polio booths at major transit locations, mobile vans displaying communication materials, SMS and voice messaging services, public service announcements on polio in cinema halls and local theatres, magic shows, and wall paintings, etc. Public spaces like railway stations, buses, bus stops, markets, dairy booths, banks and schools have been successfully negotiated for maximum visibility of messages.