Wednesday, June 15, 2011

ISTAT Airlink - Making the charity connection

an article from on our partner ISTAT Airlink

Every airline I know, in cases where there is a tremendous humanitarian need, wants to be able to help out," explains Mark Dunkerley, chief executive of Hawaiian Airlines. "The difficulty we have as an airline isn't finding good causes to help, it is in fact making decisions between them."

A new initiative from the ISTAT (International Society of Transport Aircraft Trading) Foundation - called AirLink - has been formed to help airlines make this decision, and, at least as important, to create a simple mechanism to connect airlines with charities and non-government organisations (NGOs).

The mechanism is the AirLink website. It acts as a free portal to link the capacity airlines offer with the needs of the good causes. "It helps matchmake between airlines and NGOs and aid agencies to facilitate making good intentions happen," says Dunkerley.

Read the full story

Story by Mark Pilling

No comments:

Post a Comment