Feeding America Launches its first Mobile Enabled Application in Partnership with Aidmatrix

With today’s workforce, mobility and access is key to employee productivity and effectiveness. Feeding America partnered with Aidmatrix to create a mobile enabled version of their ChoiceSystem – an on-line closed bidding and auction system that allows over 800+ users to bid on loads of products. This solution was launched into production on November 1, 2010. The joint team worked together to optimize the critical functionality for use on a smartphone. The members can view the loads available for bidding and see the results of the auction as to which bids they won or lost. Congratulations to Feeding America on this successful launch. Aidmatrix is honored to be able to partner with Feeding America on this innovative and socially impactful initiative.



• David Grossnickle from Food Bank for New York City, Bronx, NY
“The ChoiceMobile application allows me to be more mobile to meet with food donors. By using ChoiceMobile I do not have to schedule my time around accessing the Choice System. More time spent interacting with current and potential food donors results in more food distributed to our programs."

• Migdalia Otero from Island Harvest, Mineola, NY
“The experience was wonderful. The thought that I will not miss an offering anymore is exciting and the convenience of “shopping” while out on a call or meeting is fabulous. Thank you Feeding America for keeping up with Technology you get an “A+” for that.”

• Maria Hough, Vice President of Logistic, Feeding America
“Our members wear many hats in their daily activities, ChoiceMobile gives them the flexibility to perform their jobs.”